Caporegime
Basically (as on halo 3) they will implement the maps into IW.net playlists/ matchmaking, whenever you try to join you'll get a nice little "sorry you dont have the dlc, click here to pay for something which used to be free".
When did Halo do that They create new matchmaking areas for people with the maps but they don't delete the old ones, and all of them are updated regularly. Then when the map packs become free they get included into all the matchmaking areas.