Soldato
At a press event last Friday, Nvidia discussed the topic of rebranding with us and claimed that it only rebranded its products at the request of large PC OEMs, though our source was reluctant to say which companies in particular were requesting the rebrands.
Despite how much consumers moan about Nvidia's rebranding exercises and how confusing it makes buying a new GPU, the company was quick to point out that most rebrands are OEM only products and would never be seen within the retail space.
OEMs, such as Dell and HP, often require new products because they need to have something new to sell to customers, whileNvidia needs to appear to be competitive with ATI's recent 6 month old 5000-series products.
While Nvidia argues that we won't ever see a rebranded product available at our favourite retailers these days, the fact is that Nvidia might not need to appease OEMs so much if it actually had new products to sell. Ho-hum.
http://www.bit-tech.net/news/hardware/2010/03/02/nvidia-oems-want-rebrands-not-us/1