But in reality your paying £700 for the phone just through the line rental
.....30 per month * 24 mths=£720.
Sim free isn't always cheaper.
Xperia X1 wasn't much cheaper than the N97 and not long after release a few people were getting them for £25-30 per month through retentions on 18 month contracts, at £30 per month this works out at £540 in total, if the phone is £500 sim free I think £40 for 18 months of phonecalls is damn good!
Psycho Sonny said:
changing your phone every year is US style marketing to dupe into everyone to spending their money when they dont need to.
you dont need to buy a new phone every year.
you dont need to buy a new car every 3 years.
you dont need to buy a new pc every year.
its all marketing being drummed into you that you need to. some people keep the same phone for 4 years. as long as it makes calls what does it matter. no wonder we are currently in a recession. idiots couldnt afford their mortgages because they were too busy buying new phones and flat screen tv's every year, when their old ones would have worked fine. you dont need an upgrade every year. think of the money you could save by switching to pay as you go or a line rental only contract and keeping your old phone, keeping your old tv, keeping your old car, etc.
Usually when I upgrade I get a new handset which costs me nothing, a reduced line rental compared to previous year and am able to sell my old handset as well.
My new phone is £295 sim free, my contract over 18 months is £350, I can get £150 back on my old phone so basically I have a new phone 600mins/1000 texts and a bolt on for £200 over 18months which works out £11 per month.
On pay as you talk I was spending more than that for less minutes and was having to buy the phone on top.
So having a contract for me is actually saving me money and I get a new handset every X ammount of months.
I'd be tempted to have a discounted sim only contract but I am yet to find a phone I am 100% happy with in terms of functions, battery life and reliability.
I do agree with you on some level though, a lot of people do just upgrade because they feel they must keep up with other people, a lot of people see them more of a fashion statement or a status symbol rather than a phone.