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ATi lead with the 9xxx and x1xxx series and again with the 4xxx series. Sure they failed with the 3xxx series but nVidia blew their 5xxx series and has been playing the rebadge game ever since ATi's 4xxx series launch. It's all swings and roundabouts. Still, nVidia's behaviour with PhysX and DX10.1 was disgusting and the fake card nonsense with Fermi was pretty low. I'd rather support ATi and their efforts to improve performance, than nVidia with their efforts to buy off developers and confuse the market with renaming schemes.For the first time since Radeon 9700 (Geforce 4 era) ATI are in the lead, how does that make nvidia a "******** joke"