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Nvidia: OEMs want rebrands, not us

Soldato
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At a press event last Friday, Nvidia discussed the topic of rebranding with us and claimed that it only rebranded its products at the request of large PC OEMs, though our source was reluctant to say which companies in particular were requesting the rebrands.

Despite how much consumers moan about Nvidia's rebranding exercises and how confusing it makes buying a new GPU, the company was quick to point out that most rebrands are OEM only products and would never be seen within the retail space.

OEMs, such as Dell and HP, often require new products because they need to have something new to sell to customers, whileNvidia needs to appear to be competitive with ATI's recent 6 month old 5000-series products.

While Nvidia argues that we won't ever see a rebranded product available at our favourite retailers these days, the fact is that Nvidia might not need to appease OEMs so much if it actually had new products to sell. Ho-hum.

http://www.bit-tech.net/news/hardware/2010/03/02/nvidia-oems-want-rebrands-not-us/1
 
Associate
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A series of the 5000 mobility chips are just 4000 re brands.

Not all of them are, most are based on the new dx11 architecture.

The point is though, its surely done for the same reasons in the article posted above. Oem's etc would have put pressure on ATI to rename the chips so people think they are getting something new.

It's not ideal for the average consumer, however the same practice happens with pretty much all technologies, cars, tv's etc.. It's just the way the corporate world works.
 
Caporegime
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A series of the 5000 mobility chips are just 4000 re brands.

Not all of them are, most are based on the new dx11 architecture.

The point is though, its surely done for the same reasons in the article posted above. Oem's etc would have put pressure on ATI to rename the chips so people think they are getting something new.

It's not ideal for the average consumer, however the same practice happens with pretty much all technologies, cars, tv's etc.. It's just the way the corporate world works.

Mobility being different to a desktop part.
But if they've got DX11, they're not rebrands as it's new.
 
Associate
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Caporegime
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http://www.notebookcheck.net/ATI-Mobility-Radeon-HD-5165.24579.0.html
For example.. The AMD ATI Mobility Radeon HD 5165 is a renamed Mobility Radeon HD 4650 a 5000 series card with no dx11.

11 other re brands from ATI last year here. (not read up on this article)http://www.guru3d.com/news/ati-rebrands-11-radeon-hd-3000-cards-to-4000-series/
Anyway as said before, it's such common practice, I cant see what the fuss is about. It happens with most things we buy.

Yes, because ATI using a 4650 and calling it a 5165 is EXACTLY the same as an 8800GT being rebranded to a 9800GT.
Sarcasm alert going off?.
 
Soldato
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http://www.notebookcheck.net/ATI-Mobility-Radeon-HD-5165.24579.0.html
For example.. The AMD ATI Mobility Radeon HD 5165 is a renamed Mobility Radeon HD 4650 a 5000 series card with no dx11.

11 other re brands from ATI last year here. (not read up on this article)http://www.guru3d.com/news/ati-rebrands-11-radeon-hd-3000-cards-to-4000-series/
Anyway as said before, it's such common practice, I cant see what the fuss is about. It happens with most things we buy.

I don't recall any of the rebrands in the guru3d link actually being sold as such. The 4730 for example was actually based on the RV770 core.
 
Caporegime
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33,188
lol, those AMD "rebrands" are firstly, news from Fudzilla, the same site that claimed the 380gtx would be out even after Nvidia had officially said it was delayed, again. Fud are complete BS and haven't posted much accurate about AMD ever.

The fact they decided what the cores were based on device ID, which, doesn't mean squat. Also that Fud, in all the articles in the past year since then of all the rebrand articles aimed against Nvidia, from Charlie and a dozen other sites, hasn't hit back a single time, even he, the great green hope, has had a go at Nvidia rebrands while staying quiet on the so called AMD ones.


Anyway, I don't think Rroff will argue, its the most ridiculous story I'd seen of late, claiming none of the rebrands were available to retail is laughable.

To be fair the GT210-240 rebranded to gt310-340, I haven't seen them hit retail.............. yet. Maybe those ones, and some of the 3 series rebrands were because new 2 series cards, so late, sound pathetic.

But even if thats true, which is doubtful, we'll probably see those in retail in not to long, using that as an excuse for 3 years of rebrand hell, all of which were available to retail, is a joke.
 
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