Logo Critique

Soldato
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#16 was my preference but i asked if he could put courier underneath. as would fit better on T-shirts etc and I may even be able to get away with having just the go2 as a badge.
 
Soldato
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The design process makes my head hurt.

I really liked #4 when that was 1st done

But really like the effect on the van #23

This logo will be used on stationary and vans and t-shirts. Etc.
 
Man of Honour
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20 or 16.

can't believe people have rated 23 well. For the love of all that is holly. don't include a silly van on it. Looks ridiculous. especially when you print it as headers.
You have to remember a logo has to look good in various formats.
 
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"Currently specialising in collection of blood samples from Vets"

Can't quite remember how blood's transported, but does it mean the vans are slightly different from a general courier's van? That kind of speciality may be able to work itself into the logo, giving the image immediately that the company's different. I'm don't know how, but do feel something's been missed.
 
Soldato
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This is feedback on the most popular design with the envelope.

Not that keen tbh... All looks a bit... web 2.0. Designers seem to get hung up on reflections, drop shadows and fiddly icons (i.e the envelope) which I dont feel translate to print well. I doubt it would look good in black and white, photocopied, embroidered on clothing, on letterheads etc etc, and I don't think that little arrow on the G could be resolved when printed small. You could omit the envelope, reflections etc for use on non website material, but then it would be pretty boring. Also, the letter spacing on 'couriers' is way off. Some big gaps, some tiny.
 
Soldato
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20 or 16.

can't believe people have rated 23 well. For the love of all that is holly. don't include a silly van on it. Looks ridiculous. especially when you print it as headers.
You have to remember a logo has to look good in various formats.

Lol? I'm pretty sure it was included just to show how the logo would look on the van =/

They all look pretty generic to me tbh but you aren't going to get anything properly decent for £100.

As stu said it's not going to scale very well either.
 
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Man of Honour
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I like these logo sites for the reason it's easier to be a bit more..democratic if that makes any sense.

I immediately keep thinking that perhaps the Olympic 2012 logo should have been done this way. It'd cost far less than the £400,000 spent a year or two back.
 
Soldato
OP
Joined
17 Jun 2007
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9,273
20 or 16.

can't believe people have rated 23 well. For the love of all that is holly. don't include a silly van on it. Looks ridiculous. especially when you print it as headers.
You have to remember a logo has to look good in various formats.


The van isnt part of the logo I told the designer it was going on a van so he is just illustrating it for me.
 
Man of Honour
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well that's better. Bit confused why he's left out teh shadow on the van though.

However shadow still won't look good as a header.
 
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