People want it for the achieve! They're going for 20k on my realm. I'll hop on my Paladin with my priest friend and get some how long did it take you to farm for one?
Yeah down to 20k here on Tarren Mill also. Took me around 1.5 hrs to farm one, then another half hour converting all to love tokens! Combining 2700 lovely charms at a cast rate of 3 secs per one = time consuming also!