new cars and special models just wont be discounted anyway, this was the same for the Focus RS and Mustang when i looked last year.
I used car wow to get a price then went to talk to my local dealer. My ford dealership is owned by ford and not a franchise.
There was one franchisee in Guildford i think it was who were offering silly rates, once i mentioned the price to my dealer he rolled his eyes and knew which dealership had offered that price before i mentioned it.
I got a load of spiel about not being able to make a loss on a single vehicle and franchises operate differently etc.
they ended up matching the price anyway.