'Grid girls' will no longer be used by Formula 1 from the start of the 2018 World Championship season.
Sean Bratches, managing director of commercial operations, said the change would be made "so as to be more in tune with our vision for this great sport. While the practice of employing grid girls has been a staple of Formula 1 grands prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms, We don't believe the practice is appropriate or relevant to Formula 1 and its fans, old and new, across the world."