Affect vs effect

Soldato
Joined
1 Aug 2006
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GU21
you affect a change and measure the effect of that change

Probably the worst example because this is the exception - you actually effect a change. Effect as a verb means to bring about. If you affect a change then you are changing a change.

You could instead say; you affect a thing, and then measure the effect you had on that thing.
 
Soldato
Joined
17 Jun 2012
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5,951
I've never understood why people don't know the difference between those two words. There are many other examples like this too;

Learn / Teach
Lend / Borrow
Brought / Bought
Either / Neither

etc. etc.

See, all the others to me are blatantly obvious and don't give me pause for thought. Affect/Effect on the other hand always gets me, I think it's because in general conversation they sound identical, unless you purposefully enunciate them then you can never tell which is being said.
 
Caporegime
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17 Feb 2006
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29,263
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Cornwall
See, all the others to me are blatantly obvious and don't give me pause for thought. Affect/Effect on the other hand always gets me, I think it's because in general conversation they sound identical, unless you purposefully enunciate them then you can never tell which is being said.
The one I have to think about is who/whom.

It's obvious in cases such as "to whom" and "from whom".

But it can get a bit more cloudy like this:

"I brought cake to the girls who were punching a squirrel."

"I brought cake to the girls whom I had seen punching a squirrel."

I've had to read several articles about it and think I just about understand it now :p
 
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