Let's get a few things in perspective. Lisa only announced 3 SKU's this morning, the 3700x, 3800x and the 3900x. Obviously there will be more SKU's added as time moves on, there could be more SKU's added in a few weeks time.
As for prices, the 3800x is aimed to compete with the 9900K. A 9900K is priced at £500 from our hosts and the 3800x is priced at $399 (£314). Tell me what is so underwhelming ?
Well the 9900k part is $499 and we get it for £499
So the 3700x will be £399 not £314 for starters...
I think the 9900ks will come in at £449 and the 9900k will drop to £429 making the decision to go AMD for gamers harder...