Exactly. The rubes on this forum think he's their "mate", he's laughing his a** at them as he rolls by in the Ferarri they paid for...just check the defensive comments on this thread...
OCUK clearly profiteering out of a crisis, jacking up prices even on cards that are 4 years old (check the Vega 64 price) and still OCUK can do no wrong...
This lot would buy OCUK branded magic beans, especially if GPU "fwiend" recommended them.
You'll find most don't think he's their mate at all. Personally, I buy from wherever I feel I get the best "value for money". This includes delivery cost, potential product support further down the line and potential difficulty of the RMA process. Just because I don't expect them to buck the trend and charge less than everyone else doesn't make me a rube. I feel a fool for paying for the over inflated prices that tech is already at in the UK, but that's a different discussion and not specific to any single store.
But he can afford a Ferrari, so what? Why is that relevant to where anyone buys hardware from? Why does it bother you that he has one? What has his personality or lifestyle got to do with you buying a graphics card?
Grow up.