Worth mentioning that there's nothing special about OCUK in terms of it being a retailer but it's the community here and the engagement with the staff like Gibbo et al that make it a retailer worth using. Forum members and staff are always around to help with issues, and will typically be around to help until they are resolved.
That said, they're not the most competitive and sometimes sell things for a lot more than other retailers - as a business it's there to make a profit, no matter how ethically questionable (they're not breaking the law).
People saying that you can just shop elsewhere - yes, but that's missing the point. Was it wrong for there to be an uproar when certain supermarkets/local shops hiked up prices of milk, toilet tissue, handwashes etc during the pandemic?
Nothing wrong with saying some things are wrong...