So many of you sound like you're getting your excuses in early.
"It doesn't matter that AMD did x,y,z this generation.. people weren't going to buy AMD cards anyhow. A plague on both your houses! /rips off shirt"
If AMD doesn't have a worthwhile option at all at any bracket, then of course they don't deserve market share. Thing is I've seen plenty of people ignoring much better performance/dollar option just because the card had the wrong color... That said it doesn't mean everyone will think this way but plenty will and that is just silly. Would be like saying that the GTX 970 was a bad purchase because Nvidia is E.V.I.L. corp. Even with its ram fiasco, it was a solid and wallet-friendly gaming card.