If they don't produce a price it will make me assume the worst - why wouldn't you announce it if you're competitive? Having said that, I'll buy it anyway as I'm a slave to the latest technology.
There's a lot floating around about chip yields for PS5 at the moment, and I wonder if that could be putting pressure on Sony as they will have based their forecast profit projections on a set number of machines being in the wild at any given point, and if they can't manage that then it could have quite a substantial effect on their bottom line.