Apparently exercising ones consumer rights is immoral now. Everyone is given a 14-day cooling off period when buying online. It's the law and it's the cost of doing business. Sure some people are serial abusers and take the absolute ****, the bigger retailers shrug it off but it's a pain in the arse for the smaller retailers I understand that. I used to sell stuff online and it's a ballache but again, that's the cost of doing business. You price that into your business plan and deal with it.
In my case, I'm not going to rush to open the 3080. My 2080Ti is doing just fine. If I can't get a 3090 then I'll unbox the 3080 and use it until sometime next year. If I get the 3090 then the unopened 3080 will go on eBay or it will get sent back to OCUK to be shipped back out. I don't see anything immoral with that unless your head is up your rear end.