+1, AMD do well with market share whenever they have decent products, fanboy loyalty starts to unravel when and if you have a significantly faster product at the same price or a similarly performant product significantly cheaper
so 20% faster or 20% cheaper.
Yep, it doesn’t help when AMD always seem to be half a generation behind Nvidia too. At that point most people looking to upgrade already have.
Let’s hope that’s something they’ve improved upon for their upcoming release and I’m talking about performance, not just price. Ultimately most GPU purchases are based on performance after all.