Buying jsut because of brand is bad idea in any product.
Asus basically sold scams in B450 boards.
All but one or two boards were unable to feed top CPUs in full 100% all core load without VRM overheating/running very hot.
(Gigabyte only little better)
MSI ruled in B450 boards with only competent VRM for the price sticker.
Again in X570 MSI tried riding on brand reputation and half the range had same B450 copypasta VRM making it completely sub par for the price.
(lot later released X570 Tomahawk is literally only good X570 MSI in their lower half of range)
While Asus and Gigabyte turned ship around.
Asus again screwed up in x570 chipset cooling with design excreted by marketroids.
Also in Radeon 5700 XT Asus cards were crap to mediocre with badly designed coolers.