NVIDIA marketing has you.
Lets overcharge massively for the 10 and 20 series and suckers will still pay it.
When we charge £650 which is stupidly expensive for a GPU will seem like a bargain and even have the mindset to pay more..
I quoted my literal hands on experience of both the 2080ti and the 3080 and you bang on about marketing?
I'm now playing at 4k. Had the 1080ti. It was struggling in some games. With the 3080 I don't even have to think about settings. It's fully max all the time, every game, even with ray tracing in the games I got that support it.
And looking at the price, yeah £650 to the average Joe is still a pricy bit of kit. But it seems to be of good enough value for many people to part with their money.
I don't blame them, the price per frame at 4k on the RTX 3080 is one of the very best and the frame rate you get is one of the highest and most satisfying at that resolution.
The release in terms of supply has been a **** show and some of the limited supply in the wild seems to have its issues but my experience of using it is, it's definitely worth the wait. The performance level you get from it is incredible.