Earlier this week I bought a router from China direct (not mentioning the vendor) but their tracking data shows it was shipped to the airport and on the plane just a few hours later. Within 2 days after that it had left China en route to the next stop. This is yet another reason why I'm not buying the Apple bought all the slots story. I know the vendors are an enormous company but so far as I'm aware they don't have any influence over freight for goods sold.
- 2020.10.29 21:36 (GMT-7): Departed country of origin
- 2020.10.27 02:12 (GMT-7): Shipment left country of origin warehouse
- 2020.10.27 02:12 (GMT-7): Shipment accepted by airline
- 2020.10.26 22:45 (GMT-7): Shipment at country of origin warehouse
- 2020.10.26 14:21 (GMT-7): Shipment dispatched
I'm not employed by OCUK but from my understanding there is "air freight" and there is "air freight".
Your router was probably shipped by China mail or similar, which is fine for something relatively low value as a single item where time wasn't really an issue, I've had stuff sent at the same time where one item arrived in 5 days, and another took over a month.
But the likes of Apple and Videocard manufacturers will not be using regular air freight that is intended for low volume, low value, low cost shipping, they will be using companies who can offer a far better guarantee of security for the items at every step of the way (a pallet of Iphones for example might be worth half a million or more, whilst a pallet of general mail might only be worth a few grand).
Apple are big enough (with high enough margins), and ship enough that they can basically hire entire aircraft at a time, and IIRC they've done exactly that multiple times in the past*, the likes of a video card manufacturer will likely be trying to get space for a couple of pallets at a more reasonable cost because the margins on the video card is likely smaller.
Guess which one the the freight shipping companies will give preference to.
Basically you've got several versions of "air freight" depending on what you're sending and how much.
At the low end you've got what is basically "economy airmail", where you are sending relatively low value stuff that is put on whatever aircraft has the space.
At the mid end you've got the likes of FedEx/UPS/DHL who will charge a premium for faster and more secure service.
Then you've got the specialist/bulk air shipping services where you are booking by the pallet or airfreight container, if not full aircraft. This is the service you probably want to use if you're shipping hundreds of items that are worth £500-1000+ each to the same warehouse/distributor and iirc you package them in such a way the shipping company only handles one, larger item), but where how much the shipping per unit is important as you save a lot due to there only being one manifest, one customers declaration, one customs inspection fee etc for all your items rather than one per item.
My guess is that Apple have booked up entire aircraft, whilst the videocard companies are trying to get a few pallet loads at a time on one of those sort of aircraft.
I guess the the video card manufacturers could ship the cards individually by DHL/UPS from China, but the cost to ship each card would probably be far higher, and you'd likely see far more lost or damaged in the process than when they're bulk shipped together on a pallet.
*I have vague memories of them basically causing a major issue with high value freight shipping around 10 years ago, when something happened to cause a delay in manufacturing or something, and they ended up shipping by Air rather than by boat (and I think the same happened with Microsoft or Sony with consoles).