How does apple get away with charging £1000 just for a monitor stand

[chaparral]

I been watching a few You tube monitor reviews lately and noticed quiet a lot of people commenting about apple charging 1k for there monitor stand
So that got me interested in what they were going on about so i went off and searched the apple store and came up with this

https://www.apple.com/uk/shop/produ...ce3d350a27ae5d166774aabaef3f2d78f08773f2b960a


And people complain about PC monitor prices

 

[Fr0dders]

It's a serious bit of kit, with a lot of design and engineering behind it. It's made of CNC machined aluminium with lots of adjustability in it designed with no compromises. So it's a serious bit of kit, with lots of design put into it, and a nice healthy dose of apple tax on top to ensure that poor people can't afford it.

Do you need a monitor stand cnc milled from a single piece of aluminium ? no of course not. But when you look at the engineering and design behind it, the price is hardly surprising.

 

[crazy8s]

I imagine many people buying that are buying it at work and can put it on expenses.

 

[Terminal_Boy]

Because people keeping buying them.

 

[Reuben klang]

Brand loyalty.

It amazing me but I’m the same.

 

[Rannoch]

£1k for a stand that sits behind the monitor out of sight is a bargain

 

[tom_e]

The same people who charge £700 for some wheels and don't even supply everything to fit them.
https://www.apple.com/uk/shop/product/MX572ZM/A/apple-mac-pro-wheels-kit

 

[Rannoch]

Sums up these products -

 

[SilverCider]

It's a serious bit of kit, with a lot of design and engineering behind it. It's made of CNC machined aluminium with lots of adjustability in it designed with no compromises. So it's a serious bit of kit, with lots of design put into it, and a nice healthy dose of apple tax on top to ensure that poor people can't afford it.

Do you need a monitor stand cnc milled from a single piece of aluminium ? no of course not. But when you look at the engineering and design behind it, the price is hardly surprising.

Very little 'engineering and design' has gone into it I'm afraid. It seems pretty flawed to me as any height adjustment will result in rake adjustment too as it simply pivots about a single point. Seems a poor design choice to me if adjustability was a key element to it. Of course, the bill of materials will be a small proportion of the total cost, the rest Apple tax. But it looks nice I suppose, even if you wont be able to see much of it behind the monitor.

 

[Darujhistan]

LMFAO.

 

[pp111]

For people who have more money than sense who want to prove it to those who have more sense but no money. YOU WOULD TOO! Except you're broke.

 

[denigor777]

Please buy it folks. My Apple shares need your support so I can retire even earlier. God bless all you Apple Lovers.

 

[Rofflay]

Haha where it is made though? USA or China? Please say China.

 

[Vertigo]

The same way Ferrari get away with charging £8k to paint a stripe on your new car.

 

[Lakeland]

It's a serious bit of kit, with a lot of design and engineering behind it. It's made of CNC machined aluminium with lots of adjustability in it designed with no compromises. So it's a serious bit of kit, with lots of design put into it, and a nice healthy dose of apple tax on top to ensure that poor people can't afford it.

Do you need a monitor stand cnc milled from a single piece of aluminium ? no of course not. But when you look at the engineering and design behind it, the price is hardly surprising.

There’s much more design/engineering in my Benq monitor stands and they were free, free!

 

[Fr0dders]

There’s much more design/engineering in my Benq monitor stands and they were free, free!

Don't get me wrong. i'm not saying it's not a rip off, but it's a big hunk of CNC milled aluminium. I defy anybody to make a monitor stand the same way, and not sell it separately for at least a decent chunk of change. Ain't nobody giving away something like that for free.

 

[FrozenShivers]

Because it makes you talk about it.

 

[RossGReds]

Don't get me wrong. i'm not saying it's not a rip off, but it's a big hunk of CNC milled aluminium. I defy anybody to make a monitor stand the same way, and not sell it separately for at least a decent chunk of change. Ain't nobody giving away something like that for free.

Can't say for sure but I'd have to disagree that it's machined from one big rectangular hunk of aluminium. The main body is most likely cast to size with a couple of mill left over on each face. Can easily face these to spec in a 2 part operation even on a 3 axis machine. Wouldn't cost that much especially when produced in bulk. Seems overly expensive when you consider how cheap aluminium is.

 

[Lakeland]

Because it makes you talk about it.

You’re as close to the truth as we’re going to get.

 

[colincarter]

Apple can put whatever price on it they want to, people don’t have to buy it.

Same as anything really, watches, pens, cars, houses.

if you have the money and you want something you don’t need to justify the price, what is expensive to someone is pocket change to someone else.