BMW continue with their hostile "OK Boomer" marketing angle, despite criticism...

Kenai · 18 Nov 2020 at 08:50

Hades said:
I think you're overreacting a little to be honest. I'm not sure why it bothers you so much what my opinion is.

On a scale of 'posting on a forum' to 'a tweet will make me reconsider a car purchase', I don't think i'm particularly high on the overreaction scale

Akagi · 18 Nov 2020 at 08:54

Why shouldn't a companies practices influence your decision to buy or not buy their products?

Maccy · 18 Nov 2020 at 08:55

[TW]Fox said:
I'm personally really sad about the new direction they've taken. I am a big BMW fan - I've bought nobody else's products since 2006.

However for me the last great looking car they make is the current 3 Series. I'd imagine this will get the wacky treatment at the facelift so at the current direction of travel I'll probably buy a pre facelift one of those and hope it lasts me sufficient time to get over this chapter in the companies history. People said wed grow to love the Bangle era and most people never did, I see this as even worse.

There is surely a space in the market for a company to make cars that don't look like they came from a school project on 'cars of the future'?

I'm not sure where else I'll go if not BMW. A decent BMW is just so right in every area - great engines, great to drive, fantastic interiors, great infotainment and good looking on the outside.

Who are they trying to appeal with by taking that route on social media? Not many people who'd find that hilarious are buying £70,000 SUV's are they?

Nicely spec'd dravit grey M340i touring for sale in about 4 years time mate?

Kenai · 18 Nov 2020 at 08:57

Acme said:
Why shouldn't a companies practices influence your decision to buy or not buy their products?

Practices like using slave labour or burning down half a rainforest to build a factory, sure. Things that actually impact the world or your life.

Being put off a brand because they tweeted 'OK Boomer' is both hilarious and bizarre. It's the sort of reaction that most would label as being a snow flake.

In terms of purchasing magnitude, it's a whole world away from not buying £5 Gilette razors because their advert called you a rapist.

I very much doubt BMW are worried about losing business from these tweets.

They may well be worried about losing business from their horrific new design language though.

Akagi · 18 Nov 2020 at 09:02

I can see why it would make someone think "well sod you then" and buy an Audi. Lots of people are principle driven and don't take that sort of behaviour lightly.

Its the sort of reaction that would make YOU label someone as that, but I really dont think you speak for everyone.

Also be careful with that term, you'll get a free forum holiday.

Hades · 18 Nov 2020 at 09:09

Kenai said:
On a scale of 'posting on a forum' to 'a tweet will make me reconsider a car purchase', I don't think i'm particularly high on the overreaction scale

OK Boomer

Akagi · 18 Nov 2020 at 09:12

Any moment now Kenai and Hades will be repeatedly yelling OK BOOMER at each other, each trying to shout louder than the other.

You have a difference of opinion, its fine. Its not an important subject.

Kenai · 18 Nov 2020 at 09:12

Hades said:
OK Boomer

Screw you Hades, I don't need to be insulted, i'll remember this when it comes time to reading your next post

Acme said:
Any moment now Kenai and Hades will be repeatedly yelling OK BOOMER at each other, each trying to shout louder than the other.

I'll kindly remind you I was yelling snow flake

Akagi · 18 Nov 2020 at 09:13

This is such a pub argument. :rolleyes:

Your hearts aren't in it!

[TW]Fox · 18 Nov 2020 at 09:16

Maccy said:
Nicely spec'd dravit grey M340i touring for sale in about 4 years time mate?

It'll be a Portomao Blue saloon with the standard wheels and driver assistance plus

Akagi · 18 Nov 2020 at 09:18

[TW]Fox said:
It'll be a Portomao Blue saloon with the standard wheels and driver assistance plus

Come Fox, the Touring is the thinking mans BMW.

(I may be an exception)

Hades · 18 Nov 2020 at 09:19

Kenai said:
Screw you Hades, I don't need to be insulted, i'll remember this when it comes time to reading your next post

randomshenans · 18 Nov 2020 at 09:28

I can't believe how consistently hideous they are though?! Like, maybe one release you'd say, ah well it was an error. This is all of them. Every single one at the moment is god damn awful.

paradigm · 18 Nov 2020 at 09:31

Acme said:
I think they're trying to appeal to ElliotJames.

That’s my actual first and middle names, they aren’t appealing to me

IC3 · 18 Nov 2020 at 09:31

[TW]Fox said:
It'll be a Portomao Blue saloon with the standard wheels and driver assistance plus

The only one to get, seen few of them around and they look the part. :cool:

Nasher · 18 Nov 2020 at 09:34

Ok, beemer.

200sols · 18 Nov 2020 at 09:36

Kenai said:
If BMW tweeting 'OK Boomer' as a response to 'Go back to making BMWs' is enough to put you off buying their cars, were you actually that serious about considering one?

A **** taking tweet would struggle to get any lower on my list of things to consider when deciding which new car to buy.

People buy into the company, the ecosystem and the lifestyle these companies promote. Of course people will be influenced by what they put out on social media.

ahar · 18 Nov 2020 at 09:55

Resfusal to make Android Auto an option has kept me away from BMW in the past (not had an Apple phone since the 4s). Looks like the fact that they're pug ugly will keep me away in the future!

Vita · 18 Nov 2020 at 10:17

Chinese/Arab markets.

That is all.

Django x2 · 18 Nov 2020 at 10:20

Acme said:
TL.

Interestingly, it happened, albeit on a much smaller scale with Chris Bangle and the E60. And by the end of that cars life, it actually fitted in rather well with other vehicles being produced at the time.

I'm also sure that BMW losing one follower on TweetBook is a real inconvenience to them and will immediately make them stand up and realise the error of their ways...