ASUS price increase

Grim5 · 5 Jan 2021 at 08:27

ASUS has announced it will increase its prices for all of its graphics cards, motherboards etc this quarter.

This increase affects RTX GPUs, Radeon RX GPUs, b550, x570 and upcoming intel z590 motherboards

The price increases are blamed on operating costs, logistics and tariffs

https://wccftech.com/asus-graphics-...omponents-to-witness-price-increases-in-2021/

Josh · 5 Jan 2021 at 09:12

They're already overpriced for GPUs as it is,

Another manufacturer on my ignore list then.

henson0115 · 5 Jan 2021 at 09:24

lol maybe they should remove the asus tax to balance it out lol

faceman123 · 5 Jan 2021 at 09:26

Josh said:
They're already overpriced for GPUs as it is,

Another manufacturer on my ignore list then.

This. Can't stand everyone who is taking advantage right now!!

Coowhan · 5 Jan 2021 at 11:11

Josh said:
They're already overpriced for GPUs as it is,

Another manufacturer on my ignore list then.

Exactly. Already the company with the most inflated pricing of their "ROG" products. What a joke.

LtMatt · 5 Jan 2021 at 14:03

henson0115 said:
lol maybe they should remove the asus tax to balance it out lol

MrRockliffe · 5 Jan 2021 at 14:05

People will either pay it, or they won't. If they do, then prices will stay high and others may (and probably will) follow. If people don't pay, then the prices will drop again.

robj20 · 5 Jan 2021 at 14:12

I have no issues with any company charging the maximum they can for a product. Up to us as the customers to not buy them, but people will. It's why graphics cards are the silly price they are.

xb8browney · 5 Jan 2021 at 14:13

A brand I don't purchase anyway.

Scougar · 5 Jan 2021 at 14:49

You can bet if one does it, others will follow shortly.

vapor matt · 5 Jan 2021 at 14:58

Asus tax just went up you mean lol it must be all the cards they fail to deliver, or they have seen how much you can get for them when there is a shortage and want part of that profit too

Wrinkly · 5 Jan 2021 at 16:32

Josh said:
They're already overpriced for GPUs as it is,

Another manufacturer on my ignore list then.

The 3080 TUF was at £649 MSRP at launch, while the OC was £50 more. The following day I paid £719 for the OC. The TUF is the best 2x8 pin 3080 so far, arguably the best 3080 all things considered.

Dontrocktheboat · 5 Jan 2021 at 17:46

Wrinkly said:
The 3080 TUF was at £649 MSRP at launch, while the OC was £50 more. The following day I paid £719 for the OC. The TUF is the best 2x8 pin 3080 so far, arguably the best 3080 all things considered.

was the best....

You forget the 3080 TUF was never made available to the public as the standard variant that was sent to reviewers.
So 649£ was a pipe dream.

Instead it was replaced by the OC version at 699£ which is above the MRSP of the FE. This further price hack is a bloody joke, bye bye ASUS.
Scratch another useless manufacturer off the list.

fs123 · 5 Jan 2021 at 17:51

This is bad news. Asus make some of the best motherboards and also are the only one that makes a mainstream motherboard (Asus Tuf X570 Gaming Plus) that has 8 x SATA ports. The gpu's are already overpriced though.

Dontrocktheboat · 5 Jan 2021 at 18:02

fs123 said:
This is bad news. Asus make some of the best motherboards and also are the only one that makes a mainstream motherboard (Asus Tuf X570 Gaming Plus) that has 8 x SATA ports. The gpu's are already overpriced though.

I always found that 8 x SATA ports is not enough for me :eek:

Nexus18 · 5 Jan 2021 at 18:22

Simple solution, don't buy but alas the majority of people are weak minded and have no principles hence why we are where we are now with the pc industry

Ultimately people can't blame asus or any manufacturer who are doing this, only got the consumers to blame!

varkanoid · 5 Jan 2021 at 18:54

Wrinkly said:
The 3080 TUF was at £649 MSRP at launch, while the OC was £50 more. The following day I paid £719 for the OC. The TUF is the best 2x8 pin 3080 so far, arguably the best 3080 all things considered.

I think Gibbo said that £649 price was a special offer it was only sold at that price for a limited amount. I dont think it was a RRP.

Wrinkly · 5 Jan 2021 at 18:57

varkanoid said:
I think Gibbo said that £649 price was a special offer it was only sold at that price for a limited amount. I dont think it was a RRP.

Ah, here was me thinking that ASUS was playing fair.

HoneyBadger · 6 Jan 2021 at 11:43

Scougar said:
You can bet if one does it, others will follow shortly.

Unfortunately, this.

That said, very recently I’ve decided to break off with Asus, it’s just too expensive for what it is, so this is the straw that broke the camels back, so to speak. I’m sure they’re worried!

Hakanese · 6 Jan 2021 at 11:53

I can only imagine manufacturers have had a look at all the price gouging from retailers, and thought " why aren't we getting a share of this?"