The 3090 and 3080fe cards use rubbish thermal pads period, the thermal paste itself is also brittle when you remove the cooler, they can all be improved using thermal grizzly paste for GPU core and thermal grizzly pads for memory and back plate. More heat transfer to cooler and back plate to dissipate the heat.
you can fit a heat sink to back plate with good thermal contact to remove even more heat from it. with a fan placed blowing over the back plate can also help achieve better temps.
All this is possible but at the cost of maybe voiding your warranty, from my point of view i have fitted a water block and replaced all the thermal pads with thermal grizzly ones, under water block and on the back plate. at the point of typing this my GPU sits at 20c water cooled, with fan on back plate.
I look at the longevity point of view, i feel keeping the card cooler will no doubt extend its life. I have no coil whine what so ever so for me i have taken a chance and voided my warranty. but under water cooling its a cracking card, and i now know i dont have to repaste for years.
For the owners of Fe cards its your choice your risk, I also repasted my gamerock 3090oc and replaced the thermal pads with thermal grizzly ones, it clocked higher and ran cooler. great card that but no water block yet and the only reason i parted with it.