what is the selling point of the new 11900k? doesnt it lose in most multi threaded stuff too the 10900k and the 10700k is hardly slower than it in games and is 250 quid cheaper lol
Margins, Intel know most people who buy thier CPU's will go for the 11600K and 11700K, at $270 and $400 they are not making as much money, or (Margins) as Intel would like, so the 11900K at $540 off sets that to keep the margins up, some people will buy them over the 11700K just because its the most expensive CPU they make, its E-Peen.
Its about making as much money as possible and keeping the margins on paper up, Intel's margins are going down because they have been forced to lower prices, Intel's investors don't like this, if they see Intel's margins go from 65% to 62% they have a panic attack.
Investors losing patience with Intel is probably why they put these things on the market in the first place, its to say "we are combating AMD" and then put out a bunch of marketing slides about how they are better than AMD at everything (which they did) and hope these investors buy it hook line and sinker, which often they do.