advertising

[the_box]

ok a friend of mine runs an IT support service for Businesses he wants to start advertising nationally! he wants to start of with either webuser or computeractive magazines which one should he start of with first?

 

[Youstolemyname]

Find the one with the highest ABC circulation. That way you will reach the most people.

Not sure if advertising in those products is the most efficient way of reaching the decision makers within the IT sector

 

[Beansprout]

If he's ready to start advertising nationally then he must have the budget, and if he has the budget then surely he has the wisdom to ask a professional

I'd look at Google Adwords and Yell.com, and also the specialist magazines for his area of business.

I wouldn't advertise a B2B service in consumer magazines.