Company Logo opinions

SpeedFreak · 13 Aug 2007 at 17:26

the time has come to get a proper logo for my company. So far I have come up with this:

I really like the simplicity. We make glasses for opticians but I just wanted a nice plain design.

Opinions are greatly appreciated.

PlatinumFX · 13 Aug 2007 at 17:30

Crisp, non-busy, memorable. The curvy lines remind me of eye lashes which is of course relevant. Is that by design?

I like it. Any other candidates?

SpeedFreak · 13 Aug 2007 at 17:36

The curvature was by design as it reminded me of the aim of the business when making glasses ie/ smooth and accurate.

No other real candidates, I just took my time to get it right, but if the concensus is that its not up to much, I'll go back to the drawing board. thanks for the comment.

malfunkshun · 13 Aug 2007 at 17:37

I like it.

dboundy · 13 Aug 2007 at 17:37

I like the image underneath but don't like the font very much.

Not sure what advice to offer for the font really but maybe something slightly bolder I think personally.

simisker · 13 Aug 2007 at 17:40

The three wavy lines under the logotype hint at something blurred, indistinct, unfocussed.

This is probably not the sort of thing a precision optics business should be hinting at...

The logotype font's not bad; a safe choice.

SpeedFreak · 13 Aug 2007 at 17:43

simisker said:
The three wavy lines under the logotype hint at something blurred, indistinct, unfocussed.

This is probably not the sort of thing a precision optics business should be hinting at...

we're not that precise really

PlatinumFX · 13 Aug 2007 at 17:45

simisker said:
The three wavy lines under the logotype hint at something blurred, indistinct, unfocussed.

This is probably not the sort of thing a precision optics business should be hinting at...

I didn't think of it like that. SpeedFreak, perhaps you could make a version which has those two grey/smoky lines in a stronger, darker grey. Or even a black which matchs the text colour.

Mr.Orb · 13 Aug 2007 at 17:46

Nice design, but there's something 'off' about the typography. Needs to be bolder, possibly something with a serif?

SpeedFreak · 13 Aug 2007 at 17:53

PlatinumFX said:
I didn't think of it like that. SpeedFreak, perhaps you could make a version which has those two grey/smoky lines in a stronger, darker grey. Or even a black which matchs the text colour.

It is going on a coloured backing, not white, let me see what I can do

Mr.Orb · 13 Aug 2007 at 17:54

Quick job on the typography just to give you ideas (?)

EDIT: yeah, looking at it for a bit longer. Just doesn't work

simisker · 13 Aug 2007 at 17:56

Nah, the font - a variant of Optima, looking at it - is perfectly fine [though not exactly underused]. The flared caps give it a serif-y informal-but-not-too-informal vibe, at a slight cost of conveying precision [which sounds like it doesn't matter anyway

]

If you want to give more of an air of sophistication, confidence and 'class', try increasing the letter spacing.

EDIT: Good lords, no - the Optima was better.

danza · 13 Aug 2007 at 17:58

It needs roary

To be honest, it looks rather good. Plain and simple, and not too busy or complicated like some efforts you see about town.

I defo agree with wider spacing though.

"andy" · 13 Aug 2007 at 17:58

glad things are going welll

remember the thread you made when you first started doing this

SpeedFreak · 13 Aug 2007 at 18:01

andy said:
glad things are going welll

remember the thread you made when you first started doing this

thanks mate, we're doing ok. 1 1/2 days a week is making us about 2k profit a month now so we're getting there

Nexy · 13 Aug 2007 at 18:07

Can someone do a mockup of it with wider character spacing?

FYI: How not to do it:

http://www.gimmehelp.com/images/right_banner_1.gif

Did no-one notice it looks like a penis ejaculating over a woman? Or is it like one of those ink-blot tests, and I'm just seeing a money shot because I watch a lot of porn?

Participant · 13 Aug 2007 at 18:12

Nexy said:
Did no-one notice it looks like a penis ejaculating over a woman?

Lol

Oh yeah!

OP - I like that logo a lot. It doesn't say inaccurate / wavy / blurry to me. It says we make blurry things sharper

. Agree on the font thing but it just needs a bit of fine-tuning imo.

SpeedFreak · 13 Aug 2007 at 18:48

shopping it now, so will repost in a bit.

SpeedFreak · 13 Aug 2007 at 20:24

how about this?

Spinal2k2 · 13 Aug 2007 at 20:29

i think the first one is the best out of the 2.

The company name stands out more on the first one.