Soldato
But has it though? The MSRP of the 3080 Founders is just mindshare marketing and obfuscation. In very real terms, the customer is not getting a 3080 for less than £800 any time soon (arguably ever because those Founders cards will never be in plentiful stock to feed demand, therefore sales are pushed onto AIBs who have chunky markups). So although that's not 2080 Ti money, it's still a wedge over MSRP.
This is a deliberate, insidious and genius move to maintain margins whilst still looking like value. And it's worked, because you just know that the RX 6000 series will be compared to the 3000 Founders, fake MSRP included, with all the negativity that'll bring.
We've already on these threads where people were arguing the toss over how the 2070 Super was much better value than the 5700XT because they were comparing a bargin-basement KFA job with the uber-built Sapphire Nitro+: why buy a £480 5700XT when you can get a £420 2070S? It'll be the same again: why buy a £700 6800XT when you can get a 3080 Founders for the same money? (despite never being able to get a Founders).
"Chunky markups"? I have seen AIB's for MSRP. EVGA, Gigabyte, Asus, MSI...Zotac.
And you just kind of glossed over how Ampere is faster and costs less than Turing. Even if no MSRP cards existed, the whole "shareholders demand" argument for more performance automatically costing more money has already gone down in flames.
I'm sure Nvidia would like to charge a gazillion dollars for a 3050. They can't though, because they don't have all the power. They do not control all aspects of the market. They don't have the option of just charging whatever they want.