OK. We all know that EMA is a pathetic, *abused benefit. What I can't get over is Labour actually spend money advertising it! I wonder how much they've spent on that EMA advert that comes on TV quite a bit? Why are they trying to advertise a benefit? Surely it's best to keep such benefits spread by word of mouth? * I am at a public school. I know countless people who get £30/week through complete fraud. Their parents earn absolutely outrageous sums of money, but always come up with sneaky ways to break the benefit rules.