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Anyone here work in advertising?

Discussion in 'General Discussion' started by OldCoals, 10 Dec 2020.

  1. OldCoals

    Capodecina

    Joined: 5 Jun 2010

    Posts: 15,251

    I run a small website and I have received an email from a national company wanting to pay to have an article published.

    They want to know how much I charge.

    I don't want to be greedy but how do I determine a fair price?

    Does anyone in this field have any advice please?
     
  2. Surveyor

    Capodecina

    Joined: 5 Sep 2010

    Posts: 23,298

    About tree fiddy.
     
  3. OldCoals

    Capodecina

    Joined: 5 Jun 2010

    Posts: 15,251

    :D
     
  4. stockhausen

    Capodecina

    Joined: 30 Jul 2006

    Posts: 11,772

    Are they asking for your bank account details to facilitate transfer of the funds? ;)
     
  5. Bouton Aide

    Caporegime

    Joined: 9 Aug 2008

    Posts: 27,879

    Charge what you like it's your business, there's no right or wrong answer.
     
  6. Lysander

    Capodecina

    Joined: 1 Aug 2005

    Posts: 15,921

    Location: Flatland

    I have done copywriting in the past, I normally charged about 8p per word.

    It really varies, 8p per word is the lower end of the scale.
     
  7. OldCoals

    Capodecina

    Joined: 5 Jun 2010

    Posts: 15,251

    Well there is if I price myself out of it. :)
     
  8. Bouton Aide

    Caporegime

    Joined: 9 Aug 2008

    Posts: 27,879

    Don't price yourself out of it then. Say a price if they say it's too much reduce it.
     
  9. Mr Badger

    Sgarrista

    Joined: 27 Dec 2009

    Posts: 8,783

    [​IMG]
     
  10. krooton

    Caporegime

    Joined: 9 May 2004

    Posts: 26,767

    Location: Leafy outskirts of London

    What are they paying you for? Are you publishing the article on your website, or do they want you to do something else? Impossible gauge without knowing what work is actually entailed.
     
  11. Desmo

    Soldato

    Joined: 18 Oct 2002

    Posts: 6,588

    Location: Chillin' on the Boat

    That's not how business works. More often than not you'll just not hear back from them if you're way overpriced.
     
  12. OldCoals

    Capodecina

    Joined: 5 Jun 2010

    Posts: 15,251

    They want to pay for an article to be published on my website, I assume they will send the copy and images and I will just publish it.
     
  13. Irish_Tom

    Capodecina

    Joined: 18 Oct 2002

    Posts: 13,052

    There are quite a few variables to take into account when working out a figure:
    • Your site's reputation (if any) in its related field
    • Monthly traffic to your site
    • The Domain Authority of your site
    • Are they linking to a product/products on their site or is it just an awareness campaign to increase inbound links for SEO purposes
    • Are they expecting the article to stay published for ever (relatively) or is this a short-term promotion?

    That's just off the top of my head.
     
  14. Bouton Aide

    Caporegime

    Joined: 9 Aug 2008

    Posts: 27,879

    Alright I hope the guess from the person that advises you on here ain’t wrong in that case then lol
     
  15. OldCoals

    Capodecina

    Joined: 5 Jun 2010

    Posts: 15,251

    Thank
    Thanks for the info.

    It is a national company on behalf of the local authority promoting healthy lifestyles, so it as an article to encompass that linking to a website basically.

    They want it live for up to a month.

    In terms of traffic, I am averaging 6000 unique users per month, 18,000 pageviews.
     
  16. Irish_Tom

    Capodecina

    Joined: 18 Oct 2002

    Posts: 13,052

    Ok cool — are they asking you to promote the article across your social media channels as well?

    This post is quite helpful in giving you an idea of what other bloggers are charging for sponsored content.

    If you work on a cost of £0.025 per unique user (a rule of thumb I've seen elsewhere) you get £150.

    That tallies with the linked article which suggests £100–£150 for 5,000–7,000 users.

    For 10,000–15,000 page views/month, it suggests between £100 and £250+

    I would say £100–£150 would be reasonable, plus a bit more if you're also sharing it on social media and you have a decent following.
     
  17. Lysander

    Capodecina

    Joined: 1 Aug 2005

    Posts: 15,921

    Location: Flatland

    18,000 page views per month is not much. Just do a search on the company to check that they're legit first. They may be fine, but check it out. There are lots of bogus companies out there that prey on smaller sites and individuals who don't know any better.

    I used to run a site which got 1k-2k page views per day at its height and we never got contacted re something like this, though maybe yours is just better content.
     
  18. OldCoals

    Capodecina

    Joined: 5 Jun 2010

    Posts: 15,251

    Thanks very much for that.

    They have asked just for an article on the website but as a sweetener, I have offered to promote it once per week, per my sites corresponding social media pages of that makes sense.

    I have gone back and pitched it slightly under that.

    They are legit, I was quite shocked who it was asking when I saw the email footer. :)

    The website is a hobby, to be honest, I never considered advertising so to speak hence the question on here.
     
  19. Lysander

    Capodecina

    Joined: 1 Aug 2005

    Posts: 15,921

    Location: Flatland

    Ah, excellent stuff then. Congrats and I hope it works out well.
     
  20. Irish_Tom

    Capodecina

    Joined: 18 Oct 2002

    Posts: 13,052

    No worries and good luck with it. :)