Good write-up on the BF4 preview from Rock Paper Shotgun. Exposes the nonsense shown for what it was - pretty but totally uninspiring.
http://www.rockpapershotgun.com/2013/03/27/battlefield-4-prattle-feed-all-the-new-news/
http://www.rockpapershotgun.com/2013/03/27/battlefield-4-prattle-feed-all-the-new-news/