TBH, it's not all that impressive. It's restricted to whichever software ecosystem you're on and limited to whatever patterns they give you. Mine doesn't even work with the Mfr's own software (Cruicial) on my particular motherboard, so I'm stuck with Asus Aura. I know... I looked at it but I'm not a dummy though, so I haven't bought any. I doubt it'd work with my non-Corsair RAM anyway.