ok, so crazy idea bad pitch..... so we've recently acquired 2 new cats in our household on top of our existing resident. the previous resident is young and healthy, and pretty normal. however the 2 newcomers are ex laboratory cats, so they've been used to being stuck in a cage with a daily feeding ritual and not much else. so they can't regulate their eating, so you need to give them servings, but the previous cat is used to just having a full bowl and eating when he wants (and he can maintain a healthy weight) our solution is his food bowl is now up on a shelf that only he can jump up to, bit unconventional but it works, and this is where my idea comes from- why not do this to humans? instead of sugar tax or whatever, just make all fast food restaurants have a physical challenge as an entry barrier, like say a rock climbing wall, if you're fit enough to climb the wall and carry your food down you can have it, but if your too fat it'll stop you, same goes for supermarkets. so gd, genius or madness?