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I've always Air cooled but did my first watercooled rig recently. Its really quiet over my previous computer for sure. CPU goes from room temp to 10 to 20 degress C higher even under load usually . £683 of the budget spent on it and only cooling my CPU as waiting for a 3080 ti/super to come out before addding it to the loop. Looks amazing tho
and even the gf likes it.