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Logo Critique

Discussion in 'General Discussion' started by mattyg, 25 Jun 2010.

  1. mattyg

    Sgarrista

    Joined: 17 Jun 2007

    Posts: 8,148

    Hiya folks.

    I came across a thread about a logo and i thought i'd ask for some pointers

    I'm currently having a logo designed by the folks on a logo/competition site.

    http://www.logoguru.co.uk/contests/courier-logo

    What do you guys think so far.


    Cheers
    Matt
     
  2. Greenlizard0

    Man of Honour

    Joined: 15 Mar 2004

    Posts: 28,189

    Location: Liverpool

    #16 is my preference. Everything's fairly nice and clean while it has the witty idea of putting the two in an envelope.
     
  3. Evil^

    Hitman

    Joined: 11 Mar 2009

    Posts: 685

    #16 Or #20 look pretty sweet to me :)
     
  4. reflux

    Capodecina

    Joined: 15 Nov 2007

    Posts: 12,846

    Location: Enfield

    +1 for 16, best choice IMO
     
  5. mattyg

    Sgarrista

    Joined: 17 Jun 2007

    Posts: 8,148

    #16 was my preference but i asked if he could put courier underneath. as would fit better on T-shirts etc and I may even be able to get away with having just the go2 as a badge.
     
  6. Sirrel Squirrel

    Sgarrista

    Joined: 5 Aug 2003

    Posts: 7,892

    Location: Essex

    No.16
     
  7. Aedus

    Sgarrista

    Joined: 16 Aug 2009

    Posts: 8,575

    Location: Luton, England

    #12 and #20
     
  8. Archy

    Wise Guy

    Joined: 15 Sep 2008

    Posts: 1,747

    Location: N.Ireland

     
  9. mattyg

    Sgarrista

    Joined: 17 Jun 2007

    Posts: 8,148

    I've just asked him to put #16 onto a van pic for me. see what happens
     
  10. Dark_Angel

    Capodecina

    Joined: 12 May 2005

    Posts: 12,637

    16 or 18
     
  11. mattyg

    Sgarrista

    Joined: 17 Jun 2007

    Posts: 8,148

    The design process makes my head hurt.

    I really liked #4 when that was 1st done

    But really like the effect on the van #23

    This logo will be used on stationary and vans and t-shirts. Etc.
     
  12. LiE

    Capodecina

    Joined: 2 Aug 2005

    Posts: 22,251

    Location: Milton Keynes

    I like #1
     
  13. Glaucus

    Man of Honour

    Joined: 11 Mar 2004

    Posts: 76,645

    20 or 16.

    can't believe people have rated 23 well. For the love of all that is holly. don't include a silly van on it. Looks ridiculous. especially when you print it as headers.
    You have to remember a logo has to look good in various formats.
     
  14. Greenlizard0

    Man of Honour

    Joined: 15 Mar 2004

    Posts: 28,189

    Location: Liverpool

    "Currently specialising in collection of blood samples from Vets"

    Can't quite remember how blood's transported, but does it mean the vans are slightly different from a general courier's van? That kind of speciality may be able to work itself into the logo, giving the image immediately that the company's different. I'm don't know how, but do feel something's been missed.
     
  15. Stupot_

    Mobster

    Joined: 20 Sep 2009

    Posts: 2,923

    Location: Portsmouth

    This is feedback on the most popular design with the envelope.

    Not that keen tbh... All looks a bit... web 2.0. Designers seem to get hung up on reflections, drop shadows and fiddly icons (i.e the envelope) which I dont feel translate to print well. I doubt it would look good in black and white, photocopied, embroidered on clothing, on letterheads etc etc, and I don't think that little arrow on the G could be resolved when printed small. You could omit the envelope, reflections etc for use on non website material, but then it would be pretty boring. Also, the letter spacing on 'couriers' is way off. Some big gaps, some tiny.
     
  16. TheMeekon

    Wise Guy

    Joined: 24 May 2004

    Posts: 1,873

    Location: Manchester

    no 2 without a doubt. Will work in print best and it looks the most professional

    As above most of the other will not work on photocopiers, uniforms etc.
     
  17. Sp00n

    Capodecina

    Joined: 18 Oct 2002

    Posts: 18,217

    Location: Brighton

    Lol? I'm pretty sure it was included just to show how the logo would look on the van =/

    They all look pretty generic to me tbh but you aren't going to get anything properly decent for £100.

    As stu said it's not going to scale very well either.
     
    Last edited: 25 Jun 2010
  18. Greenlizard0

    Man of Honour

    Joined: 15 Mar 2004

    Posts: 28,189

    Location: Liverpool

    I like these logo sites for the reason it's easier to be a bit more..democratic if that makes any sense.

    I immediately keep thinking that perhaps the Olympic 2012 logo should have been done this way. It'd cost far less than the £400,000 spent a year or two back.
     
  19. mattyg

    Sgarrista

    Joined: 17 Jun 2007

    Posts: 8,148


    The van isnt part of the logo I told the designer it was going on a van so he is just illustrating it for me.
     
  20. Glaucus

    Man of Honour

    Joined: 11 Mar 2004

    Posts: 76,645

    well that's better. Bit confused why he's left out teh shadow on the van though.

    However shadow still won't look good as a header.