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*Misleading* pre-rendered advertising

Discussion in 'Console Games & Hardware' started by skullman, 11 May 2006.

  1. skullman

    Wise Guy

    Joined: 12 May 2004

    Posts: 2,472

    Location: York

    Just came across this article:

    http://www.gamesindustry.biz/content_page.php?aid=14891

    In Short:
    Activision ordered not to show "misleading" Call of Duty ads again.

    Publisher argues that its was a "common practice"

    The UK's Advertising Standards Authority (ASA) has upheld complaints from three television viewers that adverts depicting scenes from Activision title Call of Duty 2 and its current generation console counterpart CoD2: Big Red One were misleading, and declared that they must not be shown again in their present forms.

    The adjudication, published today, is likely to send shockwaves through the industry as it focuses on the question of whether pre-rendered footage is an acceptable representation of a computer game - in its defence, Activision didn't argue that it was, but rather that using pre-rendered footage was "common practice".



    I know most gamers with half a brain can tell the difference between pre-rendered and real-time footage, but those COD TV ads did take it a bit far I think.

    Edit: lol. Just noticed the date of that article. Old news :)
     
    Last edited: 11 May 2006
  2. dirtydog

    PermaBanned

    Joined: 18 Oct 2002

    Posts: 47,398

    Location: Essex