Natural consequence from design by marketroids cooling:
With small chipset heatsink hidden under those big marketing BS covers...
And relying on constant airflow from fan...
With everything put directly under graphics card to be bathed in its heat.
You would have hoped Asus would take account of this and design something, better... Especially considering the price premium for their products.
Oh well, of all the issues with this board that's actually the least annoying.