Another PS3 thread I know but after the media deluge we have been through after E3 this comment from CEO David Reeves really took me aback.... Are SONY really THAT confident in their brand? My initial impression of this was "who cares what its like, they'll buy anything we serve them" which seems extremely naive to me. Personally I think SONY produce some complete trash, I think the only piece of SONY kit I own is a CD player from the nineties and thats only because it was free! I loved the PSOne, bought 3 in fact over the lifetime of its games, I missed 2nd gen cos of my PC addiction and now I'm into the 3rd with the 360. None of it is brand loyalty, its the quality and the content that drive the need. Are there really sufficient numbers of people out there who would buy whatever SONY offer up without question? If I was a SONY loyalist I'd probably take offence to the comment, as I'm not I'd just like to see what others think, SONY loyalists especially.