The GAME Arena powered by Overclockers UK
The first of its kind retail experience launches in partnership with GAME and Multiplay. Together, we have opened its first ever competitive gaming arena, in the Manchester Trafford Centre.
With a space that boasts 10 Overclockers UK gaming PCs plus a Virtual Reality (VR) zone for the latest, cutting-edge play, together we will bring a brand new esports and competitive gaming experience to the Northwest.
Fred Prego, Marketing & Insight Director at GAME, said: "We are enormously excited to be launching our first dedicated, permanent in-store esports and competitive gaming zone, providing a new destination for gamers to come together to watch, play, socialise, discover and shop their favourite games."
"For years, we’ve been dedicated to providing competitive gaming events for local gamers in our stores. Now, with this first of its kind space, we can take this to the next level - allowing us to deliver a regular programme of bespoke local esports competitions and social gaming events across a wide range of esports and other gaming titles, including Hearthstone, Counter Strike: Global Offensive, League of Legends and Minecraft."
Craig Fletcher, Founder and CEO at Multiplay said: "The new space supports the Group’s ambition to become a leading provider of esports in the UK, and we’re excited to announce this first step in a wider strategy to add value to the retail experience at GAME."
"Overclockers UK, a leader in specialist PC hardware, has been a long-time partner of Multiplay. Together we’re aiming to create the most welcoming and social esports zone around."
Phil Whitnall, GAME Trafford Store Manager said: "Manchester has a strong community of gamers so this is a great place to open our first permanent esports and competitive gaming zone. “There’s nothing like it in the area so we’re excited to become the esports destination for gamers."
As some of you may already know, we partnered with GAME several months ago, from this, it has been extremely successful! We have rolled out more and more stores with our gaming PCs and hardware. We have put PC Gaming in front of a new audience by bringing it back to the high-street, and the outcome has been extremely positive.
We hope to expand on this Gaming Arena across more stores, so watch this space.